Art By Luciana – When Pop Culture Becomes Punk-Infused Art
About the Artist
Luciana—dance music’s “Queen of Electro”—is not just a chart-topping vocalist with nine Billboard No. 1s and over a billion streams. She’s also a visual artist who channels her punk-infused energy into powerful pop-culture works. Exhibiting in London, LA, and at Art Basel Miami, she’s created pieces for icons like T.I., Curren$y, The Warhol family, and Erika Jayne. This isn’t just art—it’s a rebellion on canvas.
The Challenge
Luciana needed an online store that captured her artistry and uncompromising personality. The goal was to design a site that oozes attitude and authenticity, highlights her Originals and prints, and gives collectors a gallery-worthy experience that feels as bold as the work itself.
Our Approach
We leaned into Luciana’s rebellious spirit to craft a Shopify store that shocks, attracts, and sells:
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Hero brand messaging—“Ignite the fire”—sets the tone from the first second
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A high-energy visual design system that blends pop culture icons with irreverent, punchy art styles
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Streamlined collection structure: Originals, Prints, Icons, Pop Art, Abstracts, plus lifestyle merch like apparel, bags, and notebooks
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Product pages drenched in texture and attitude—think bold mixing of acrylic, gold/silver leaf, epoxy resin and unapologetic quotes like “ICE SPICE—LIKE…?” and “Covered in Punk”
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All structural design—collection navigation, product hierarchy and brand messaging—locked in before CRO apps and email capture were added to maintain flow and impact
The Result
The site doesn’t just sell art—it performs it. Browsing feels like stepping into Luciana’s studio: vibrant, electric, and fearless. Every print and original feels like a statement piece, supported by a UX that respects the work’s energy and encourages real emotional connection. This site stands up to Luciana’s legacy—charging straight at you with attitude and heart.