Cam Whitnall – A wildlife presenter’s pre-launch touchpoint
About Cam
Cam Whitnall is a respected UK wildlife presenter, photographer, and managing director of The Big Cat Sanctuary. Known from CBBC’s One Zoo Three and OZT Goes Wild in Britain, he shares conservation and wildlife awareness with millions. His social presence spans over 1.2 million TikTok followers, and he’s a Nikon Creator and conservation ambassador .
The Challenge
Cam’s site was in pre-launch mode, but needed more than a basic holding page. It had to reflect his personality, reputation, and mission—giving followers a sense of connection, while capturing email subscribers and building anticipation without launching a full store.
Our Approach
We created a thoughtful, branded pre-launch page that matches Cam’s credentials and impact:
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Clean, mobile-first hero section featuring his name, credentials, and clear “be the first to know” signup call
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Email capture integrated into a simple but inviting interface that hints at content to come
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Social links to TikTok, Instagram, YouTube—making it easy for his audience to connect and stay updated
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Tone and visuals chosen to reflect his conservation message and TV presence, not just wildlife aesthetics
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Lightweight, fast-loading setup with flexible design for easy expansion into full site or store when ready
The Result
The page now feels purposeful—a direct reflection of Cam’s voice and work. It captures audience interest and grows his newsletter list, while bringing together his media, conservation, and photography presence into one elegant hub. It’s pre-launch done with intent, credibility, and readiness for what’s next.