Fansly Merch Shop – Multi-Billion Dollar Brand Launches on Shopify
About the Brand
Fansly is one of the largest creator platforms in the world, a multi-billion dollar brand with a massive global audience. Their move into eCommerce required a robust Shopify store that could handle scale, showcase branded products, and provide a seamless buying experience for millions of fans.
The Challenge
Fansly needed more than just a standard merch store. The brand required a Shopify setup that reflected its global presence, captured its playful identity, and delivered a smooth user journey for a wide audience. The challenge was to create a premium, conversion-focused online shop that could support heavy traffic while being flexible for future product drops.
Our Approach
We partnered with Fansly to design and build a Shopify store that balanced brand personality with enterprise-level performance. This included:
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Mobile-first, fast-loading Shopify build optimised for scale
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Branded design language carried across homepage, collections, and product pages
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Conversion-focused product pages with bold visuals, reviews, and clear CTAs
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Integration of merchandising apps for upsells, bundles, and limited releases
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Streamlined checkout flow with global payment options
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Email capture and Klaviyo integration for fan retention and product launches
The Result
The new Fansly Merch Shop provides a high-converting, brand-consistent shopping experience at scale. It matches the energy and personality of the Fansly platform while giving fans a simple, trustworthy way to purchase official merchandise. Built for heavy traffic and future growth, the store has become an extension of the Fansly brand online.