Iconic Candy – US Heritage Brand, Modern Shopify Redesign
About the Brand
Iconic Candy is one of the most recognisable confectionery companies in the United States, famous for bringing back nostalgic favourites and keeping classic sweets alive for new generations. With nationwide recognition and a passionate customer base, their website needed to match the scale and heritage of the brand.
The Challenge
The old store lacked the polish and user experience that a brand of this size deserves. Navigation was cluttered, product pages didn’t fully showcase the variety and story behind each candy, and the overall design felt dated compared to their strong retail presence. They needed a modern, conversion-driven Shopify store that would excite loyal fans while also engaging new customers online.
Our Approach
We worked closely with Iconic Candy’s team to streamline the site architecture, simplify the shopping journey, and modernise the design without losing the nostalgic feel that defines the brand. The redesign included:
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Clean, mobile-first Shopify theme tailored to their brand identity
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Refined navigation and collection structure for effortless product discovery
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Product page optimisation with rich visuals, storytelling, and upsell opportunities
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Integration of reviews, email capture, and other CRO-focused apps
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A refreshed design language that combines modern eCommerce standards with Iconic’s playful, heritage-driven brand
The Result
The new store feels like an extension of the brand — bold, fun, and unmistakably Iconic. Fans can now explore products with ease, discover old favourites, and purchase seamlessly across devices. The redesign has positioned Iconic Candy with a digital presence as strong as their retail presence, ensuring that both nostalgic customers and new audiences have the same high-quality experience.