Interior Ville – Curated Decor Meets Seamless Shopping
About the Brand
Interior Ville is a home decor boutique offering curated wall art, lighting, textiles, tabletop pieces, and plant accents. Designed for thoughtful self-expression, each product—whether it’s a woolly throw, a tabletop waterfall, or a canvas print—is chosen to help customers create inviting and personal spaces.
The Challenge
The existing store lacked cohesion and structure. Browsing felt disjointed, and product storytelling was weak. Interior Ville needed an ecommerce site that reflected its design sensibility while encouraging discovery across its varied product categories.
Our Approach
We transformed the store into a calm, navigable browsing experience rooted in the brand’s aesthetic and values:
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Fully restructured catalogue and navigation: wall decor, lighting, textiles, tabletop, plant decor—cleanly divided into intuitive collections
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Mobile-first Shopify theme with thoughtful design—airy, approachable, with space for product imagery to shine
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Product page rewrites highlighting key features, such as the soft warmth of the wool blanket or the peaceful ambiance of the desktop waterfall
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Apps added after design to preserve flow: reviews, email capture, and CRO tools integrated into a refined structure
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Soft site-wide performance tune, plus device testing for image-heavy pages and browsing speed
The Result
Interior Ville now feels like a calm design journal—not a jumble of decor pieces. Visitors can explore categories like “Plant Decor” or “Wall Art” with ease, read thoughtful descriptions that evoke mood and lifestyle, and enjoy a seamless shopping journey. It’s a store channeling serenity and curation, built to feel effortless and modern.