Kooelli – A mindful brand, beautifully designed online
About the Brand
Kooelli is a US-based home fragrance brand that blends mindfulness and modern design. Born from the founder’s journey through anxiety, depression, ADHD, and OCD, Kooelli turned incense into a ritual—one of peace, clarity, and self-care .
The Challenge
Kooelli needed a digital presence that matched its intentional branding—vibrant, mindful and authentic—without losing usability. The goal was to turn browsing into a calming experience while supporting product discovery and storytelling.
Our Approach
We partnered with Kooelli to build a Shopify store that is both serene and impactful:
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A design system steeped in psychedelic, earthy visuals and a vibrant brand palette
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Refined Shopify templates for homepage, collections and products that balance mood with clarity
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Category navigation for Indian and Japanese incense, cones, holders and merch
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Detail-rich product pages highlighting scent mood, ingredients and mindfulness benefits—e.g. “made for inner peace, manifestation, good vibes”
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Editable and repeatable flow: structure and visuals first, then apps and CRO enhancements
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Mobile-first, smooth UX that encourages calm browsing and easy discovery
The Result
The redesigned Kooelli store preserves the brand’s heartfelt intent and brings it to life online. Visitors now experience visual calm, effortless navigation, and storytelling that feels personal. The result is a mindful shopping journey that stays true to the emotional roots of the brand.