Talon Gear – Tactical Gear Brand Built on Shopify
About the Brand
Talon Gear is a UK-based tactical and outdoor gear brand, built for durability, performance, and trust. Their products are designed for those who demand high quality in demanding environments, from outdoor adventurers to tactical professionals.
The Challenge
The brand needed a Shopify store that could carry the same weight as its products — strong, practical, and built to last. The goal was to showcase a premium gear line with an online experience that balanced rugged identity with smooth user journeys. Navigation had to be clean, product detail pages needed to highlight specs and features, and the store had to be optimised for conversion from launch.
Our Approach
We designed and built a Shopify store that reflects Talon Gear’s identity while making it easy for customers to explore and buy. The build included:
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A bold, rugged design system aligned with the brand’s tactical aesthetic
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Conversion-focused homepage, collection, and product page templates
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Product setup with variant handling, specs, and SEO optimised content
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Navigation and collection structure designed for simple discovery across categories
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CRO-focused apps added after design: reviews, upsells, email capture
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Mobile-first, fast-loading performance with a streamlined checkout flow
The Result
The new Talon Gear store positions the brand as a serious player in the tactical gear market. Customers can now easily browse collections, dive into product details, and purchase with confidence. The design captures the rugged, no-nonsense tone of the brand while providing a smooth and professional shopping experience that is ready to scale.