Tartan Roots – Bringing Scottish Heritage to Life Online
About the Brand
Tartan Roots is a heritage platform celebrating Scottish ancestry and culture, aimed at Americans and Canadians tracing their family history. The brand blends history, storytelling and merchandise to connect people with their roots, offering a digital experience that feels authentic and rooted in tradition.
The Challenge
Tartan Roots needed more than just an eCommerce store. The project required a design that could balance rugged Highland aesthetics with modern usability, while also supporting unique features like surname-based clan search, clan history pages, and a wide range of print-on-demand products. The goal was to make heritage interactive and engaging, not just transactional.
Our Approach
We worked with Tartan Roots to create a brand identity and online store that captures both history and modern design standards. The build included:
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Full brand identity including logo, colour palette and guidelines
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A rugged yet polished Shopify theme inspired by Highland heritage
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Surname-based clan search feature with dynamic clan history pages
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Product setup and integration with Printify for heritage-driven merchandise
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Conversion-focused homepage and collection templates with a storytelling emphasis
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Clear navigation and structure for exploring clans, history and products
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Scalable design prepared for future features such as live webcams, animations and clan membership certificates
The Result
The new Tartan Roots store combines rich storytelling with seamless shopping. Visitors can discover their clan, read authentic history, and purchase products that connect them to their Scottish heritage. The bold design, rooted in Highland warrior aesthetics, gives the site authority while keeping the experience warm and accessible. Tartan Roots now has a digital platform ready to grow into the go-to destination for Scottish heritage online.