How we work · the Neat sprint

One focused team.
No relay race.

Most agencies stretch a project across departments and months. We compress the work into a focused sprint, with Declan and Megan close to every decision from the first brief to the final handover.

Start a project
Declan and Megan in a playful Neat Digital paddling pool campaign
ONE BRIEFONE SENIOR TEAMVISIBLE PROGRESS

The sprint process

Six clear stages.
Nothing lost between them.

The work moves quickly because the people making the decisions sit together, stay accountable and show progress as it happens.

01

Start with a real conversation

Get in touch

Tell us what you need, what is not working and where the business needs to go. No pitch theatre. Just a useful first conversation about the store.

02

Make the brief concrete

Discovery and scoping

We review the current store, competitors, content, data and technical requirements. The deliverables, timing and responsibilities are clear before the sprint begins.

03

Focus the whole team

The sprint begins

Declan leads design and development. Megan runs the project and shapes the copy. The project receives focused attention and visible progress every working day.

04

Keep feedback close

Review and refine

Updates arrive in useful pieces so feedback can be acted on while the thinking is fresh. Mobile, performance and edge cases are considered throughout.

05

Test the whole journey

Launch and quality control

Every key page and buying journey is checked across devices. Speed, SEO foundations, forms, tracking and launch details are verified before the switch.

06

Leave the team in control

Handover and support

We walk you through what changed and how to manage it. Questions are answered, launch issues are covered and the relationship does not disappear at handover.

Who you are working with

The whole department.
Both of us.

Declan Maltman, design and development lead at Neat Digital

Design and development

Declan

Designs and develops every store personally, from the visual system and customer journey to Liquid, CSS, JavaScript, performance and SEO foundations.

Megan Maltman, projects and copy lead at Neat Digital

Projects and copy

Megan

Runs the sprint from brief to QA and writes the words that hold the experience together, keeping the project clear and nothing lost in translation.

Working principles

Fast because it is focused.
Good because we care.

01

Zero hand-offs

The people who scope the work are the people doing it. Context stays intact.

02

Visible progress

No black box. Useful sections and decisions appear throughout the sprint.

03

Clear pricing

The agreed scope and price are set before the project begins.

04

No bloat

Every element and app needs a reason to be there. Clean stores stay easier to run.

05

Real-device QA

The experience is tested where customers actually use it, not just in a wide browser.

06

Post-launch support

Questions, fixes and the next improvement have a direct route back to us.

Ready to start the next sprint?

Your store gets our undivided attention.

We take on a small number of focused projects at a time. Tell us what the store needs and we will map the right route.

Start a project