SHOPIFYjourney audit
04 · Conversion rate optimisation
Find the friction. Turn more visits into revenue.
You are getting traffic, but too many customers leave before buying. We audit the full journey from product discovery to checkout and prioritise the changes most likely to improve conversion.
SHOPIFY TEAM
first thinking
action plan
improvements
What is included
Every leak in the journey, brought into view.
CRO is not a pile of generic tricks. It is a clear understanding of what is stopping your customers.
Journey audit
We review acquisition landings, navigation, search, collections, products, cart and checkout as one connected experience.
Product page clarity
Offer, hierarchy, media, variants and calls to action are sharpened around customer decisions.
Merchandising
Collections, recommendations and cross-sells are made easier to understand and act on.
Trust and reassurance
Delivery, returns, proof and policies appear where questions naturally arise.
Cart and checkout
We remove unnecessary friction before the point where intent becomes revenue.
Prioritised roadmap
Recommendations are ranked by impact and effort so the next move is always clear.
Collect the evidence
We combine analytics, store behaviour, customer context and a detailed experience review.
Map the friction
Problems are grouped by stage of the journey and ranked by likely commercial impact.
Build the priority fixes
The strongest opportunities are designed and implemented in a controlled unpublished theme.
Review the result
Changes are checked against the original problem and the next test or improvement is agreed.
“
Our conversion rate moved from 1.2% to 3.1% after the CRO sprint. The changes were surgical: clearer products, better trust and a smoother checkout journey.
Frequently asked
Good CRO starts with the right questions.
01Do we need lots of traffic first?+
More data gives stronger confidence, but lower-traffic stores still benefit from usability, hierarchy and customer-journey improvements.
02Is CRO only about product pages?+
No. We review the full path from landing page and navigation through collections, products, cart, checkout and post-purchase.
03Will you implement the recommendations?+
We can deliver an audit and roadmap, or take the priority changes through design, development and QA as a focused sprint.
04How quickly should we expect results?+
Some usability improvements are immediate. Meaningful commercial measurement needs enough traffic and time to compare behaviour responsibly.
Ready when your store is