SHOPIFYsystem
08 · Branding and identity
A complete identity that makes your store feel inevitable.
From logo and colour to typography, voice and packaging, we build connected brand systems that make the business recognisable across every customer touchpoint.
SHOPIFY TEAM
palette
hierarchy
and tone
What is included
More than a logo. A system people remember.
Every element is designed to work together online, in print and wherever the brand appears next.
Logo system
Primary, secondary and responsive marks prepared for the places the brand will actually live.
Brand guidelines
Clear guidance covering usage, spacing, hierarchy and the decisions that keep the identity consistent.
Colour system
Primary, secondary and accent palettes with practical values for digital and print use.
Typography
A considered type hierarchy for headings, body copy, utility text and campaigns.
Voice and tone
A recognisable personality with examples that help the whole team sound like the same brand.
Packaging direction
Labels, inserts and unboxing direction that extends the identity into the physical product experience.
Brand discovery
We understand the business, audience, competitors and the feeling the brand needs to own.
Creative direction
Distinct visual territories bring the strategy to life before one direction is chosen.
Design and refine
The selected route becomes a complete logo, colour, type and graphic system.
Guidelines and handover
Assets are organised and the rules are documented so the brand stays coherent as it grows.
“
Neat transformed our identity. The logo, colour system and guidelines finally made the packaging and Shopify store feel like the same brand.
Frequently asked
A clearer brief makes a stronger brand.
01What is included in a full identity?+
A full identity can include the logo system, colour palette, typography, voice guidance, graphic elements and a practical brand book. Packaging can be added where needed.
02How long does branding take?+
The timeline depends on scope and feedback, but most focused identity projects fit a one or two week sprint.
03How many directions do we see?+
We normally present a small number of genuinely different creative directions, then develop the chosen route rather than diluting the work across endless options.
04Do we receive the source files?+
Yes. Final approved assets are supplied in the relevant web, print and editable formats with clear usage guidance.
Ready when your store is