Minimal Ingredients. Maximum Performance.
The Challenge
BareBuilt Nutrition had a single hero product — Electrobite, a clean electrolyte hydration supplement — stuck on a generic WordPress/GoDaddy site that didn't match the premium positioning of the brand. They needed a Shopify store that could convert cold traffic into subscribers, educate customers on ingredient science, and build trust through transparency.
Our Approach
We built a fully custom Shopify store on our Horizon Pro v2 theme with a dark, athletic aesthetic anchored by gold accents. Every section was purpose-built for conversion: a video hero with parallax and film grain, a 3D rotating product carousel, expandable ingredient science cards backed by research citations, and a comparison table that positions Electrobite against competitors. GSAP scroll animations bring every section to life without sacrificing load speed.
What We Delivered
- 11-Section Homepage – Video hero, marquee, benefits grid, rotating product showcase, ingredient science cards, how-to-use guide, social proof, brand story, scarcity CTA, and stats bar
- Custom Product Page – Subscribe & Save, Buy More Save More tiered pricing, FDA-style supplement facts panel, competitor comparison table, free shipping progress bar
- 5 Inner Pages – About, How It Works, The Science, FAQ with live search and category filtering, Shipping & Returns
- Blog with 5 SEO Articles – Custom blog section with real-time search, tag filtering, and GSAP stagger animations
- Full SEO Pass – Meta titles, descriptions, alt text, and FAQ JSON-LD structured data across all pages
- Navigation & Footer – Organised main menu and comprehensive footer with policy links
The Result
A store that looks and feels like a premium DTC supplement brand from day one. The dark-and-gold design language, combined with science-backed content sections and CRO-optimised product page, gives BareBuilt Nutrition the credibility and conversion tools to scale from a single-product launch into a full supplement line.
Tech Stack
Shopify, Horizon Pro v2, Custom Liquid, GSAP + ScrollTrigger, JavaScript Web Components, Pixabay API
