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A luxury concept store for a fictional maison of fragrance, fine jewellery and leather goods, built by Neat Digital to show what Shopify can do at the top end.
The Challenge
Luxury brands judge an agency on taste before anything else. Maison Sabelle is our own showcase, not a paying client: we wanted a store that could stand next to the great European houses. It had to be editorial, maximalist and unmistakably its own, with every feature a perfume, jewellery or handbag brand would expect and none of the template feel that gives most Shopify stores away.
Our Approach
We created the house first: a name, a story, a palette of lacquer red, velvet green and gilt, and a type system of spaced Cormorant capitals with a swash script. The collections became rooms of the house (Le Dîner for fragrance, Le Salon for jewellery, La Promenade for leather), and every page was designed and coded as custom sections on Shopify's Horizon theme.
What We Delivered
A cinematic film hero with a pinned scroll effect, a bespoke mega menu, a room-by-room homepage, product pages that adapt to each room (a fragrance notes pyramid, metal and size pills, complimentary engraving, a wax-sealed gift box with a handwritten card, size guides and private viewing bookings), editorial collection pages with filters, a restyled bag with a gift option, a magazine-style journal, an about page, and 27 products with art-directed photography.
The Result
A live reference store we can show to luxury, fragrance and jewellery brands, so they can see and click through what a premium Shopify build looks and feels like before they commit. Maison Sabelle is a concept store: nothing on it is for sale, and it exists to show the craft.
Relevant Neat Digital services: custom Shopify store build, Shopify store redesign and Shopify theme customisation.
