Shopify case study · Yoga & Surf Lifestyle
Yeowga
A closer look at the strategy, design and build behind the store.
Visit live store
Inside the build
Surf-Inspired Yoga Mats, No Studio Required
The Challenge
Chris came to us with a bold vision: a yoga brand that rejects the studio entirely. Yeowga is yoga for surfers, van-lifers, and outdoor adventurers — and the store needed to feel like that. Raw, gritty, David Carson-inspired, with two distinct product lines (RAW and ANYWHERE) that each needed their own visual identity within one cohesive store.
Our Approach
We built the store on Horizon Pro with a dark, deconstructed surf-mag aesthetic. The homepage hero drops you straight into a golden-hour ocean scene. We designed two collection experiences — the chaotic, expressive RAW line and the calmer, minimal ANYWHERE line — each with their own colour palette and typography treatment, unified by the brand's anti-studio philosophy.
What We Delivered
- Full Custom Shopify Store – Built from scratch on Horizon Pro with bespoke design direction
- 10 Custom Yoga Mat Products – Each with unique artwork, Printify-integrated for print-on-demand fulfilment
- Dual Collection System – RAW (surf-chaotic) and ANYWHERE (outdoor-minimal) with distinct visual identities
- Custom Homepage – Cinematic hero, scrolling marquee, editorial product showcases
- Printify Integration – Full POD setup with mats, apparel, towels, and accessories
- Brand Identity Implementation – Film grain textures, distressed typography, misregistration effects throughout
The Result
A store that feels like flipping through a surf magazine, not browsing a yoga shop. The raw aesthetic sets Yeowga apart in a crowded wellness market, and the Printify integration means Chris can scale without inventory risk.
Tech Stack
Shopify, Horizon Pro Theme, Custom Liquid, JavaScript, Printify POD, Klarna, PayPal
Project snapshot
The build,
by the numbers.
Focused scope, senior delivery and a store built to keep working after launch.