Repositioning the UK's most trusted peptide research supplier with a clean, clinical, conversion-grade redesign.
The Challenge
Regen Peptides had a strong product range, glowing reviews, and an established UK customer base — but the storefront didn't reflect any of it. The dark theme felt dated, the homepage didn't communicate research-grade trust signals, and the on-page SEO was leaving real impressions on the table (a peptide calculator page already pulling 38k impressions at position 7.5 had no proper meta optimisation). The brand needed to look as credible as the product.
Our Approach
We rebuilt the store on Horizon Pro with a clean, light, clinical aesthetic — Samsung-level polish with magenta accents matching the product labels. Every page was designed around the trust signals that matter for research peptides: 99%+ purity, third-party testing, COA availability, and next-day UK delivery. We baked in compliance from day one (research-use-only language, age verification gate, full disclaimer system) and shipped a sweep of bonus work — full on-page SEO across 18 pages, 15 collections, 53 products and 18 blog posts, 10 SEO blog articles, and 14 custom sections.
What We Delivered
- Custom Homepage – 3D rotating product hero with colour-synced backgrounds, image accordion, sticky steps, manifesto, stats bar, trust marquee
- About, FAQs & Educational Pages – Brand credibility, founder voice, FAQ schema markup (JSON-LD), peptide science explainer
- 10 Bonus Pages – COA grid, dosage calculator, reconstitution guide, pen instructions, instructional videos, contact form, track-your-order, research-use disclaimer, affiliate page, custom blog template
- Product Page CRO Stack – Cross-sell with AJAX add-to-cart, buy-more-save-more tier discounts, trust badges, delivery countdown, product FAQ with schema
- Full On-Page SEO Pass – Title tags + meta descriptions on every page, collection, product and blog post; 152 image alt tags rewritten
- Compliance Layer – 18+ age verification gate, research-use disclaimer floating notice, no human-use language across the catalogue
The Result
A clinical, premium storefront that finally matches the quality of the products inside it. Live at regenpeptides.co.uk — fast, search-optimised, conversion-tuned, and built to scale as the catalogue grows.
Tech Stack
Shopify, Horizon Pro, Custom Liquid, GSAP scroll animations, FAQ JSON-LD schema, REST Admin API, Pixabay imagery pipeline
