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Full Custom Build + Branding

Shopify case study · Food & Drink — Premium Coffee

Beneficium Grandeur

A closer look at the strategy, design and build behind the store.

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Beneficium Grandeur Shopify store project
Food & Drink — Premium CoffeeBuilt by Neat
ProjectBeneficium Grandeur
ServiceFull Custom Build + Branding
Timeline3-Week Sprint

Inside the build

Premium Arabic Coffee — Where Heritage Meets Indulgence

The Challenge
Beneficium Grandeur needed a luxury Shopify store that would position their premium Arabic coffee brand alongside the world's finest. The founder envisioned a store that would feel at home next to brands like Rolex and Louis Vuitton — quiet luxury with Arabian desert-inspired aesthetics and a neoclassical feel.

Our Approach
We designed and developed a fully custom Shopify store rooted in the concept of quiet luxury. Starting with logo design and a complete brand identity (gold, cream, and deep espresso tones), we built a store that breathes sophistication. Every section was custom-coded to create an immersive brand experience — from the ambient hero to the curated collection architecture.

What We Delivered

  • Logo & Brand Identity – Palm tree motif logo, complete brand presentation with colour palette, typography system, and packaging direction
  • Full Custom Shopify Store – Built on Horizon theme with extensive custom sections, Arabian-inspired luxury aesthetic
  • Product Setup – 40+ premium coffee SKUs imported, organised into curated collections (Classic, Origin Series, Flavoured Elegance, Specialty)
  • Collection Architecture – Structured browsing experience with dedicated collection pages for each product line
  • Subscription Integration – Recurring coffee subscription functionality for repeat revenue
  • SEO Blog Content – 5 keyword-targeted blog posts for organic traffic
  • Our Story Page – Brand narrative page communicating heritage and philosophy

The Result
A premium coffee brand with a digital presence that matches its luxury positioning. The store exudes quiet elegance — warm tones, refined typography, and an atmosphere that makes every visitor feel like they have discovered something exclusive.

Tech Stack
Shopify, Custom Liquid, JavaScript, CSS, Horizon Theme, Dripshipper Integration

Project snapshot

The build,
by the numbers.

Focused scope, senior delivery and a store built to keep working after launch.

40+Coffee SKUs
100%Custom Code
FullBrand Identity
4Collections