Revive and Lift

From a static template to a cinematic premium-equipment storefront — without losing a single product, collection, or order.

The Challenge
Revive and Lift is an authorised dealer for premium fitness brands like TKO, York Barbell, Defiant Strength and SportsPlay, with 513+ products spanning $100 to $11,000+. The existing Prestige theme felt static and template-driven — it didn't match the price point, was loading 49 third-party scripts, and the navigation couldn't surface 59 collections without burying them. Conversion was being killed by design before customers ever reached the spec sheet.

Our Approach
We migrated the entire store from Prestige to a fully custom Horizon Pro v2 build, designed an 8-tab visual mega menu architecture covering all 59 collections three levels deep, and built a cinematic homepage and product experience tuned for high-ticket commerce. Every section uses GSAP scroll choreography, dark scheme with gold accents, and conversion mechanics — financing calculator, brand auto-match, and a smart upsell module that hooks into Shopify's complementary_products metafield.

What We Delivered

• Full Theme Migration – Prestige to Horizon Pro v2, mega menu architecture, 49 scripts audited and reduced
• 13-Section Custom Homepage – Cinematic hero, image accordion, horizontal scroll gallery, sticky steps, editorial reveal, value props, all GSAP-animated
• 8 Custom Product Sections – Tabs replacing SS Tabs Pro, brand auto-match, monthly financing calculator, complementary products bundle, FAQ accordion, lifestyle hero with parallax
• Custom Collection Pages – Cinematic parallax hero with breadcrumbs and animated count-up, gold-accent trust bar, configurable hover effects
• 22 Cinematic Hero Images – Generated and optimised for every main category and brand collection, with parent-category inheritance for sub-collections
• Mobile-First Build – Every section responsive-tested across breakpoints, dark scheme readability tuned for outdoor-light viewing

The Result
A modern, conversion-optimised storefront that finally matches Revive and Lift's premium positioning. The new site is live at reviveandlift.com — fast, cinematic, and built to scale as the catalogue grows from 513 to 2,000+ products.

Tech Stack
Shopify, Horizon Pro v2, Custom Liquid, GSAP + ScrollTrigger, Custom GraphQL Mega Menu, REST Asset API, Gemini Imagery Pipeline