Yayo Familia

Premium Tattoo Aftercare & Natural Skincare

The Challenge
YAYO Familia, a UK-based ethical skincare brand serving tattoo artists globally, needed a complete digital transformation. Their vision was bold: a Lush-inspired ecommerce experience—but better. They wanted an unapologetically vibrant, custom-built Shopify store with 40+ unique pages that could match the intensity of tattoo culture while maintaining premium polish.

Our Approach
We built YAYO Familia's digital home from the ground up—no themes, no shortcuts, just pure custom code. Taking inspiration from Lush's sensory-rich approach, we pushed it further with AI-powered product photography that delivers studio-quality, in-your-face product shots against dramatic, mood-setting backgrounds. Every image commands attention while staying true to the brand's raw, authentic edge.

What We Delivered

• 40+ Fully Custom Pages – Every page, from product collections to FAQs, designed and coded from scratch with bespoke layouts and interactive elements

• AI-Generated Product Photography – Bold, cinematic product imagery that looks indistinguishable from high-budget photoshoots—vibrant, tactile, and impossible to scroll past

• Custom Interactive Sections – Dynamic content blocks, seasonal collections, and engaging UI elements built specifically for YAYO's needs

• Lush-Inspired (But Better) – We took the sensory richness of Lush's approach and elevated it with cleaner navigation, faster performance, and more conversion-focused design decisions

• 100% Custom Build – Zero reliance on pre-built themes; every line of code tailored to deliver a unique brand experience

• Tattoo Artist Focused UX – Streamlined B2B wholesale options, reseller sections, and private label functionality to serve YAYO's professional audience

The Result
A head-turning, conversion-optimized Shopify store that doesn't just sell products—it embodies YAYO Familia's ethos. Bold. Natural. Unapologetic. The site balances high-impact visuals with seamless functionality, giving customers and wholesale partners an experience as premium as the products themselves.

Tech Stack
Shopify, Custom Liquid, JavaScript, AI Product Photography, Custom Sections & Interactive Elements