Yeowga

Surf-Inspired Yoga Mats, No Studio Required

The Challenge
Chris came to us with a bold vision: a yoga brand that rejects the studio entirely. Yeowga is yoga for surfers, van-lifers, and outdoor adventurers — and the store needed to feel like that. Raw, gritty, David Carson-inspired, with two distinct product lines (RAW and ANYWHERE) that each needed their own visual identity within one cohesive store.

Our Approach
We built the store on Horizon Pro with a dark, deconstructed surf-mag aesthetic. The homepage hero drops you straight into a golden-hour ocean scene. We designed two collection experiences — the chaotic, expressive RAW line and the calmer, minimal ANYWHERE line — each with their own colour palette and typography treatment, unified by the brand's anti-studio philosophy.

What We Delivered

• Full Custom Shopify Store – Built from scratch on Horizon Pro with bespoke design direction
• 10 Custom Yoga Mat Products – Each with unique artwork, Printify-integrated for print-on-demand fulfilment
• Dual Collection System – RAW (surf-chaotic) and ANYWHERE (outdoor-minimal) with distinct visual identities
• Custom Homepage – Cinematic hero, scrolling marquee, editorial product showcases
• Printify Integration – Full POD setup with mats, apparel, towels, and accessories
• Brand Identity Implementation – Film grain textures, distressed typography, misregistration effects throughout

The Result
A store that feels like flipping through a surf magazine, not browsing a yoga shop. The raw aesthetic sets Yeowga apart in a crowded wellness market, and the Printify integration means Chris can scale without inventory risk.

Tech Stack
Shopify, Horizon Pro Theme, Custom Liquid, JavaScript, Printify POD, Klarna, PayPal